Study cited concern about the extent or personal information companies might have access to. A significant proportion of consumers are unlikely to share their personal information, even if they knew organizations would use it to send tailored, relevant offers. This is in stark contrast with the confidence exhibited by businesses. In this environment, businesses that lack an intelligent nurture program and a marketing-first and GDPR compliant culture will inevitably lose access to customers—many of whom have no idea what the GDPR is (only 40% of respondents citing a good understanding) but know that they can opt out of marketing communications.
These consumers will get very picky about sharing their data within the next five years. To earn their trust, brands must use consumer data to delight and create value, and ONLY THEN will they be entrusted with that information. Post-GDPR, What to Do More than anything, GDPR is a reminder of core best practices for all marketers. To move beyond Italy Phone Number List compliance, and adopt a marketing-first mindset, focus on the decisions that enable relevant marketing in the first place: Clean contact lists, an improved nurture process, less cold leads and increased resources in turning qualified leads into customers.
In a post-GDPR world, businesses with an intelligent engagement and nurture process are much more likely to gain and retain customer attention than those who opt for a blanket, unstructured ‘get as big a contact list as possible’ approach. That antiquated approach runs afoul of buyers, and now, the law. For additional information about GDPR compliance, please visit marketo.com/GDPR. What preparations have you done for GDPR? Tell me about them in the comments .When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that businesses with 40 or more landing pages generate 12 times more leads than those with 1 to 5. But just building more landing pages doesn’t guarantee more conversions.